BYU Athletics and Trucordia have announced an expanded corporate sponsorship agreement. Under the multiyear agreement, the company’s logo will appear on BYU football helmet bumpers.
Trucordia, one of the nation’s leading insurance brokerages, helps businesses and individuals find the coverage solutions they need to protect what matters most. Headquartered in Lindon, Utah, Trucordia has partnered with BYU Athletics since 2024. The expanded multiyear agreement marks a significant new chapter in that relationship and brings the Trucordia name to one of the most visible places in college football.
“BYU has built a strong tradition of achievement and a passionate fan base that reaches well beyond Utah,” said Felix Morgan, Trucordia’s chief executive officer and chairman of the board. “We’re proud to deepen our sponsorship with BYU Athletics and bring the Trucordia name to one of college football’s most visible stages. We look forward to connecting with Cougar fans and supporting the program in the seasons ahead.”
The Trucordia logo will make its first appearance on BYU’s helmets Nov. 7, when the Cougars face Utah in Salt Lake City.
“Trucordia has been a valued corporate sponsor of BYU Athletics, and we’re excited to move to the next level with them,” said Casey Stauffer, BYU’s senior associate athletic director of corporate sponsorships. “Featuring the Trucordia logo on our football helmets gives the sponsorship a highly visible presence, and we’re excited to continue building on our relationship.”
BYU Athletics competes in the Big 12 Conference and reaches fans across the country through broadcast partners, athletic events, and other experiences. The expanded partnership will connect Trucordia with Cougar fans through BYU Athletics’ platforms throughout the season.
