Trucordia Celebrates 100 Rebrands in One Year, Marking a Bold Step in Growth Strategy

Trucordia, a top 20 U.S. insurance brokerage, today announced the successful rebranding of 100 Trucordia businesses in just one year.

Trucordia, a top 20 U.S. insurance brokerage, today announced the successful rebranding of 100 Trucordia businesses in just one year. This milestone underscores the company’s commitment to executing its bold, transformational strategy.

“Our rebrand to Trucordia is a declaration of who we are and what we’re building,” said Felix Morgan, chief executive officer of Trucordia. “This achievement reflects our strategy to integrate operations, grow organically, and pursue mergers and acquisitions that strengthen our footprint, all while fostering a strong, client focused, performance-driven culture.” These changes support Trucordia’s rollout of platforms that organize business units by geography or business sector to better serve clients, capture economies of scale and improve enterprise value. “This milestone is a testament to the dedication of our 5,000-plus professionals nationwide,” Morgan added. “Together, we’re building the next great insurance brokerage.”