People are the driving force behind Trucordia.
Felix Morgan, CEO of Trucordia (formerly PCF Insurance Services), has more than 20 years of financial and operational leadership experience. That includes involvement with mergers and acquisitions and private equity, capital markets and intensive growth achievement. Known for driving profitable growth for multibillion-dollar private equity owned, Fortune 500 and Fortune 50 public companies, he convenes and leads high-performing teams committed to accelerating growth and creating processes to drive margin expansion and profitability.
Morgan was previously CFO and COO of PCF Insurance, now Trucordia. In 2024, he was responsible for securing $400 million in incremental debt financing led by Blue Own, a global alternative asset manager. In November 2021, he led the company through a successful $2.2 billion management buyout (MBO), empowering the brokerage with the ability to pursue its own strategic vision and provide more opportunities to facilitate growth.
As the executive driving Trucordia’s growth and infrastructure, Morgan leads the company’s mission to build the nation’s premier insurance brokerage and provider of risk management services and technology. Under his leadership, the company was named #19 on Business Insurance’s 2024 Top 100 Brokers, #13 on Insurance Journal’s 2024 Top Property/Casualty Agencies, listed on Inc. 5000, listed on Utah Business’ Fast 50 list as one of Utah’s top five fastest-growing companies, among other accolades.